Mr. Parsons,
We almost made it through a Super Bowl without any offensive ads toward women (finally) and you had to ruin it. Your companies ads and your labeling women like Danica Patrick as "Go Daddy Girls" shows that your approach toward women is demeaning and behind the times. The beer and car companies are finally getting it, can't you?
Dr. Ruth Laker
We almost made it through a Super Bowl without any offensive ads toward women (finally) and you had to ruin it. Your companies ads and your labeling women like Danica Patrick as "Go Daddy Girls" shows that your approach toward women is demeaning and behind the times. The beer and car companies are finally getting it, can't you?
Dr. Ruth Laker
People like YOU are the root of all problems in society today, Doctor (and I use that term loosely - wouldn't want you working on me - I am a MAN, after all - might lose something important to your obvious hatred). Pardon me - but I do beleive that Danica Patrick ALLOWED herself to be labeled as a "GoDaddy Girl". This would mean that you should also have a problem with her. After all - how dare SHE decide what's wrong and what's right for HER. That's YOUR job, right Doctor? Maybe if you put your anger and bitterness and passion towards something that really matters - like world peace - or world hunger - maybe you'd feel a little bit better about yourself. Lighten up, Doctor Ruth (ironic, huh?). The ads don't hurt anyone. BTW - ever been to London? Ever see page 3 of the Daily Sun? Ugh. Those sleazy Europeans. So unrefined.
I'm still baffled that someone so moronic has a PhD! This just proves my theory that it's not a Degree - it's merely a receipt.
That's my 2 cents - for what it's worth.
I'm still baffled that someone so moronic has a PhD! This just proves my theory that it's not a Degree - it's merely a receipt.
That's my 2 cents - for what it's worth.
I've watched all of the viewable ads for this year and last year's Superbowl and really fail to see the sleaze. What I don't get is why these same complainers aren't out whining about all the - forbid me - beer commercials promoting what most would say is a much more detrimental product, and most of which have some level of sleaze.
Mr Parsons, I do love your edgy attitude, keep up the good work.
- One GoDaddy customer for life.
Mr Parsons, I do love your edgy attitude, keep up the good work.
- One GoDaddy customer for life.
Mr. Parsons,
Congrats on being one of America's great successes! I appreciate your willingness to be a bit 'edgy', as no one ever succeeds by refusing to take risks - or speak the truth.
Censorship is the ability for an individual to change the channel should he/she find something offensive to their personal tastes - not a function of any government.
Like most, I have strong opinions regarding what I consider amoral or distasteful - and I act accordingly.
But I am far more offended that a nebulous group of individuals feel they have the right to control what I see or hear - and despite all my research, I've yet to find anything in the Constitution or Bill of Rights that explains this to be a function of government.
Keep the faith - and remain true to your ideals. Truly, you won't always win. But you can't win if you don't step up to the plate and swing. Many thanks for taking that swing - for all of us!
Best regards,
JVE
Congrats on being one of America's great successes! I appreciate your willingness to be a bit 'edgy', as no one ever succeeds by refusing to take risks - or speak the truth.
Censorship is the ability for an individual to change the channel should he/she find something offensive to their personal tastes - not a function of any government.
Like most, I have strong opinions regarding what I consider amoral or distasteful - and I act accordingly.
But I am far more offended that a nebulous group of individuals feel they have the right to control what I see or hear - and despite all my research, I've yet to find anything in the Constitution or Bill of Rights that explains this to be a function of government.
Keep the faith - and remain true to your ideals. Truly, you won't always win. But you can't win if you don't step up to the plate and swing. Many thanks for taking that swing - for all of us!
Best regards,
JVE
Bob and Crew,
Why don't you buy airtime and run just a black screen with the Google Video or You Tube URL of the banned commercial? Or show a Numa Numa kind of guy with the URL prominently displayed? You may have to divide or encrypt it....or embed it in mindless lyrics like the Numa song. Make it a game for people to figure out.
Consider what the Marx Brothers got away with repeatedly and how they went about it.
Strategically, it could be placed first or second in a sequence of ads. Viewers will repeat it out loud and immediately run from the broadcast to type in that exact string and view what they want—-collectively extending their third fingers toward those seeking to attenuate your freedom.
Go Daddy would be the first advertiser to create a mandate to abandon that medium and turn to its own, to go into their house, push them around... and walk out the front door with all the forward thinking members of the family. This could be as powerful as the Macintosh Ad.
Got doubts about what men will do to see a woman dance? Read up on Herod.
Dr. Renee LaScala
Go Daddy Woman
Why don't you buy airtime and run just a black screen with the Google Video or You Tube URL of the banned commercial? Or show a Numa Numa kind of guy with the URL prominently displayed? You may have to divide or encrypt it....or embed it in mindless lyrics like the Numa song. Make it a game for people to figure out.
Consider what the Marx Brothers got away with repeatedly and how they went about it.
Strategically, it could be placed first or second in a sequence of ads. Viewers will repeat it out loud and immediately run from the broadcast to type in that exact string and view what they want—-collectively extending their third fingers toward those seeking to attenuate your freedom.
Go Daddy would be the first advertiser to create a mandate to abandon that medium and turn to its own, to go into their house, push them around... and walk out the front door with all the forward thinking members of the family. This could be as powerful as the Macintosh Ad.
Got doubts about what men will do to see a woman dance? Read up on Herod.
Dr. Renee LaScala
Go Daddy Woman
I see you get bashed quite a bit on here Bob and I have to say that some if it seems accurate, but most of it seems a bit off the mark.
While I don't share your views that you use to promote your business, I look at the other side of it.
What kind of product do you have, what kind of value is it and what are the results?
All of those things are why I am a customer many times over. That and the level of customer service I get everytime I need something.
With that said, I do have a question. It seems as though you have a target on your back when it comes to submitting commercials.......now I believe you may have painted that target on yourself at one point.....but do you think that they now are just saying "no" because of the repuation you've earned in the past?
Maybe you should put something on with kittens or puppies!
Anyway, thanks for the interesting reading and the great products.
While I don't share your views that you use to promote your business, I look at the other side of it.
What kind of product do you have, what kind of value is it and what are the results?
All of those things are why I am a customer many times over. That and the level of customer service I get everytime I need something.
With that said, I do have a question. It seems as though you have a target on your back when it comes to submitting commercials.......now I believe you may have painted that target on yourself at one point.....but do you think that they now are just saying "no" because of the repuation you've earned in the past?
Maybe you should put something on with kittens or puppies!
Anyway, thanks for the interesting reading and the great products.
Just before pressing the checkout button, I noticed the ad at the top of the GoDaddy front page about the commercial rejection, something I had no idea about. I emptied my cart, and registered three domain names elsewhere.
Mr. Parsons, I don't have any complaints about the business I've had with GoDaddy in the past—the service and value have been outstanding. However, marketing sex is a big deal to me.
I can't tell you how to run your business, but I will take my business elsewhere, and advise my contacts to do the same. Your commercials and marketing policy offend me, and are contrary to the principles of my religion. As long as there are other registrar options available I'll be obliged to use them.
Thanks,
Daniel Devine
Mr. Parsons, I don't have any complaints about the business I've had with GoDaddy in the past—the service and value have been outstanding. However, marketing sex is a big deal to me.
I can't tell you how to run your business, but I will take my business elsewhere, and advise my contacts to do the same. Your commercials and marketing policy offend me, and are contrary to the principles of my religion. As long as there are other registrar options available I'll be obliged to use them.
Thanks,
Daniel Devine
Dear Daniel,
Everybody likes to be offended these days. I find that many people go out of there way to find things that offend them.
Also, we don't maket sex, Daniel my man. That's illegal. You should know that. Our ads might be a bit edgy but it's all good clean fun — really nothing wrong — not ever.
Personally everyone making a big deal over nothing, kind of offends me. But you know what? I'd still welcome you as a customer.
Best of luck to you,
Bob
Everybody likes to be offended these days. I find that many people go out of there way to find things that offend them.
Also, we don't maket sex, Daniel my man. That's illegal. You should know that. Our ads might be a bit edgy but it's all good clean fun — really nothing wrong — not ever.
Personally everyone making a big deal over nothing, kind of offends me. But you know what? I'd still welcome you as a customer.
Best of luck to you,
Bob
What concerns me is that every rejected commercial must cost money. (Potential) customers are responsible for those costs. It seems wasteful and unwise to develop commercials that fall short of their target. The only people who are getting rich are the marketing executives, actors, and production crews.
Alex Baker, Business Student
Indiana University
Alex Baker, Business Student
Indiana University
Dear Alex,
While those commercials may not air during the Super Bowl, doesn't mean that we've wasted our money.
The commercials that are rejected by CBS will show on cable and also on our website. Trust me. We'll get our money's worth.
Appreciate your post,
Bob
While those commercials may not air during the Super Bowl, doesn't mean that we've wasted our money.
The commercials that are rejected by CBS will show on cable and also on our website. Trust me. We'll get our money's worth.
Appreciate your post,
Bob
Bob,
I've never commented here, or honestly ever even been to this site... Just wanted to say this... NEVER CHANGE! Godaddy's service is great, and I will remain a loyal customer forever!
Wayne
I've never commented here, or honestly ever even been to this site... Just wanted to say this... NEVER CHANGE! Godaddy's service is great, and I will remain a loyal customer forever!
Wayne
Hey there. My girlfriend is an actress and is going to be in the 2007 commercial. She said I need to be on the lookout for the "hot" godaddy GUY? Who is this guy!? Can't wait to find out!
I, also, am having misgivings about the recommendations I have made to use godaddy.
It is really quite embarrassing for me as a woman.
ALL of the people I have referred to your company are putting up sites with/involving children and their families. The sexy content is not a good pitch for family or school oriented businesses.
(Remember, these are the future website builders and we are teaching them how to make choices.)
The concept of a "godaddy girl" as a roll model for our little ones? And now you have 3 hot go daddy girls. wow...
It is not a wise thing to make "word-of-mouth" advertizers regret having anything to do with your company and its image.
Karen
It is really quite embarrassing for me as a woman.
ALL of the people I have referred to your company are putting up sites with/involving children and their families. The sexy content is not a good pitch for family or school oriented businesses.
(Remember, these are the future website builders and we are teaching them how to make choices.)
The concept of a "godaddy girl" as a roll model for our little ones? And now you have 3 hot go daddy girls. wow...
It is not a wise thing to make "word-of-mouth" advertizers regret having anything to do with your company and its image.
Karen
Dear Karen,
Surely you're not seriously in saying — the fact that we have Candice, Danica and Valerie representing our company is not a good thing?
Think about that for a moment. Who is more all American and wholesome, and a good role model at that than Danica Patrick. Valerie Thompson is also an Athlete and a good role model. What in the world is wrong with that.
True. Candice is a female wrestler. But hey! Wrestler's are people too. And to tell you the truth, I rather like the role she plays at the WWE.
It's easy to exaggerate and get caught up in the hype, but the fact is that our commercials aren't really all that sexy — they don't even approach what you see on network tv. Mostly they are fairly innocent and humorous.
Appreciate your post,
Bob
Surely you're not seriously in saying — the fact that we have Candice, Danica and Valerie representing our company is not a good thing?
Think about that for a moment. Who is more all American and wholesome, and a good role model at that than Danica Patrick. Valerie Thompson is also an Athlete and a good role model. What in the world is wrong with that.
True. Candice is a female wrestler. But hey! Wrestler's are people too. And to tell you the truth, I rather like the role she plays at the WWE.
It's easy to exaggerate and get caught up in the hype, but the fact is that our commercials aren't really all that sexy — they don't even approach what you see on network tv. Mostly they are fairly innocent and humorous.
Appreciate your post,
Bob
Hey Bob, hadn't been here before. I am a web designer and have about 65 clients, about 4/5 of which I have directed to GoDaddy.com, as I absolutely LOVE your service...top notch.
I will say this — I really don't care one way or another about the ads myself, but I can say that some are a little squeamish and each year I have to basically have to deal with a few of my clients commenting. I have several Christian clients and they object to it...granted they cang o with anyone, but I prefer them to go with GoDaddy.com because your services are so good.
So, just a thought — I think you could go with the same concept just ease up a tad so you don't risk offending a segment of your customers. I know that some will be offended by everything, but you could probably ease up just a tad and make more people happy than you are now!
Anyway, as someone as directed a number of people to your service, I just wanted to suggest it.
Thanks,
MKP
I will say this — I really don't care one way or another about the ads myself, but I can say that some are a little squeamish and each year I have to basically have to deal with a few of my clients commenting. I have several Christian clients and they object to it...granted they cang o with anyone, but I prefer them to go with GoDaddy.com because your services are so good.
So, just a thought — I think you could go with the same concept just ease up a tad so you don't risk offending a segment of your customers. I know that some will be offended by everything, but you could probably ease up just a tad and make more people happy than you are now!
Anyway, as someone as directed a number of people to your service, I just wanted to suggest it.
Thanks,
MKP
Breaking News!! Alert!! Heads Up!!
Sign on Daniella Cicarelli http://DaniellaCicarelli.info this ban from YouTube is just getting her known by everybody now. She is a top notch model the her prices for (at least Still print/online ads) would be affordable and the buzz about her will not go away. Bob, you must be thinking about and checking her agency in US, as I post.
Sign on Daniella Cicarelli http://DaniellaCicarelli.info this ban from YouTube is just getting her known by everybody now. She is a top notch model the her prices for (at least Still print/online ads) would be affordable and the buzz about her will not go away. Bob, you must be thinking about and checking her agency in US, as I post.
Get real, Bob.
You're doing it for titillation - pure & simple!
The ads speak for themselves. You've even admitted in the past that you are trying to push the envelope and the limit as far as you can.
Your ads and your attitutude is why I have stopped using godaddy. I'm not renewing my names, not using your store, etc. Even if it costs me money, it is also costing you money lost.
You've lost sight of the fact that there's more to life than making big bucks through titillation at the expense of others.
Maybe that's why you're now divorced - you lost sight of what is truly important.
I went with godaddy years ago because I thought it upheld certain ideals. You have proven just the opposite with your worthless ads! You have forever lost my money and my recommendations to countless others.
As soon as my names expire I will have no more contact with godaddy.
Kirt
P.S. You could have been a good example, but instead, you have chosen to be a bad example!
You're doing it for titillation - pure & simple!
The ads speak for themselves. You've even admitted in the past that you are trying to push the envelope and the limit as far as you can.
Your ads and your attitutude is why I have stopped using godaddy. I'm not renewing my names, not using your store, etc. Even if it costs me money, it is also costing you money lost.
You've lost sight of the fact that there's more to life than making big bucks through titillation at the expense of others.
Maybe that's why you're now divorced - you lost sight of what is truly important.
I went with godaddy years ago because I thought it upheld certain ideals. You have proven just the opposite with your worthless ads! You have forever lost my money and my recommendations to countless others.
As soon as my names expire I will have no more contact with godaddy.
Kirt
P.S. You could have been a good example, but instead, you have chosen to be a bad example!
Dear Kirt,
You're right and you're wrong.
I do try to push the envelope when it comes to advertising. I have to in order for my ads to be noticed. We don't have the millions and millions to run milk toast ads one after the other reinforcing a bland message. So we take other tact, we run polarizing, edgy ads that get noticed. True, those ads alienate a small segment of the population, but they work wonderfully for the vast majority who rather look forward to them.
You're wrong, in fact dead wrong when you say that I've lost sight of what's important in life. You simply don't know enough to make that statement. From my perspective I think I'm keenly aware of what's important and what's not.
Sorry you've chosen to move your business elsewhere. There's an old saying that I believe is very true: "If you try to please everyone, in the end you please no one." Do know that I wish you the very best.
Appreciate your post,
Bob
You're right and you're wrong.
I do try to push the envelope when it comes to advertising. I have to in order for my ads to be noticed. We don't have the millions and millions to run milk toast ads one after the other reinforcing a bland message. So we take other tact, we run polarizing, edgy ads that get noticed. True, those ads alienate a small segment of the population, but they work wonderfully for the vast majority who rather look forward to them.
You're wrong, in fact dead wrong when you say that I've lost sight of what's important in life. You simply don't know enough to make that statement. From my perspective I think I'm keenly aware of what's important and what's not.
Sorry you've chosen to move your business elsewhere. There's an old saying that I believe is very true: "If you try to please everyone, in the end you please no one." Do know that I wish you the very best.
Appreciate your post,
Bob
Although the person you put this response to apparently has a very different outlook on life or personal beliefs, I personally do not see the accusations in his post.
To me, I find it a welcome find to have come across GoDaddy and the services it provides (not to mention the money savings over your competitors).
After reading through many of the blogs here and your apparent openess (that's you Bob), its refreshing to me. Refreshing to find a business who's CEO is still open to the public and his customers. One who manages to maintain an apparent realistic attitude and not the typical superior type attitude (sheltered from his customers) as so many other CEO's tend to present.
You might be edgy is some areas, but I personally like that. In it's own way it shows a sense of class and understanding of how things are in this world today and not the type of person who is determined to pretend to live in a perfect world that doesn't exist.
Although I am sure you can present the hardcore CEO mentality when it is needed, you still manage to present yourself here as being open and friendly with all, which to me is something corporate America is sadly lacking. I would also mention that your technical support staff has seemingly also taken in your form of communication and are a pleasure to deal with.
Keep up the good work and I hope your business mentality stays right on track as it is now.
Branden
To me, I find it a welcome find to have come across GoDaddy and the services it provides (not to mention the money savings over your competitors).
After reading through many of the blogs here and your apparent openess (that's you Bob), its refreshing to me. Refreshing to find a business who's CEO is still open to the public and his customers. One who manages to maintain an apparent realistic attitude and not the typical superior type attitude (sheltered from his customers) as so many other CEO's tend to present.
You might be edgy is some areas, but I personally like that. In it's own way it shows a sense of class and understanding of how things are in this world today and not the type of person who is determined to pretend to live in a perfect world that doesn't exist.
Although I am sure you can present the hardcore CEO mentality when it is needed, you still manage to present yourself here as being open and friendly with all, which to me is something corporate America is sadly lacking. I would also mention that your technical support staff has seemingly also taken in your form of communication and are a pleasure to deal with.
Keep up the good work and I hope your business mentality stays right on track as it is now.
Branden
Hi Bob,
I can't wait to see the final cut of the commercial. Actually I can't wait to see the rejected commercials just as much!
GoDaddy rocks when it comes to product, service, support and commercials.
Regards,
Andrew
I can't wait to see the final cut of the commercial. Actually I can't wait to see the rejected commercials just as much!
GoDaddy rocks when it comes to product, service, support and commercials.
Regards,
Andrew
Since CBS seems so ready to censor the ads ... why not make a parody of the experience in a TV ad that directs the SuperBowl viewers to a special section of GoDaddy.com that is only available while the SuperBowl is being played (kind of hits 'em where it hurts when a few million people decide to log on to Godaddy.com instead of watch "their" SuperBowl - and by making it available only while the SuperBowl is running, it would create the demand to view it now ... would make for some interesting Neilson ratings). If the idea is used, I'd at least like some credit 
Bob, I applaud your efforts via the use of Super Bowl commercials to sooth your ego's needs for self recognition. If this was not the case, why didn't you let your marketing or sales execs represent the company in marketing relations issues? Your ad means nothing to the brand and is only a tool to help feed your own feelig of self worth. Ask your staff where the money could be best used. How about taking the money and giving it to your employees as bonus incentives for sales and customer service? Can you show growth in business last year to cover the cost of the adds related to the superbowl ads? Probably not. Ask your workers what they think, instead of just blowing money and getting yourself publicity.
RJT
RJT
In regards to the superbowl commercials, I love the ones you have done so far.
How about this, you can get five or six nice young ladies to sit around a board room table in bikini's, or daisy dukes or some such, and have them discussing network sensorship, maybe with a big "Eye" on the wall behind them.
How about this, you can get five or six nice young ladies to sit around a board room table in bikini's, or daisy dukes or some such, and have them discussing network sensorship, maybe with a big "Eye" on the wall behind them.
Put your Marine Corps Birthday piece on the SuperBowl.
Let's see them turn that one down.
Semper Fi Marine.
Let's see them turn that one down.
Semper Fi Marine.
Hey, Bob! Not only have I been a happy Go Daddy customer for over a year now, I just recently became apart of the GoDaddy team while filming your latest commercial. Despite the many angry anti-GD responses to this blog, you and your production crew handled yourselves with the upmost professionalism & respect that I have experienced while on set. Thank you for a truly pleasurable experience (both as a customer & team member), & for making me apart of the GoDaddy family
Sincerely, Essie Shure (office girl/dancer in grey jumper)
Sincerely, Essie Shure (office girl/dancer in grey jumper)
I've seen some of your past commercials and thought they were sophomoric, appealing only to hormone-crazed teenage boys. I wouldn't think that would be your target audience, so it makes me wonder.
I've had several domains registered with you for years, and now I'm trying your virtual dedicated hosting as I've had real trouble with my other hosting company. Not overly impressed with it so far, but it may work. Still, I'm not thrilled about being associated with the GoDaddy name as I believe the commercials present a real image problem. I really don't know what you're trying to be — maybe you just want to be a hormone-crazed teenage boy again. How 'bout trying to be a grown-up running a first-class internet services company? You seem to me like just another publicity junkie that'll do whatever it takes to get in the news.
I've had several domains registered with you for years, and now I'm trying your virtual dedicated hosting as I've had real trouble with my other hosting company. Not overly impressed with it so far, but it may work. Still, I'm not thrilled about being associated with the GoDaddy name as I believe the commercials present a real image problem. I really don't know what you're trying to be — maybe you just want to be a hormone-crazed teenage boy again. How 'bout trying to be a grown-up running a first-class internet services company? You seem to me like just another publicity junkie that'll do whatever it takes to get in the news.
Mr Parsons,
If CBS rejected your ad, which you already shot, put it out on a web e.i youtube, google video or on your site.
It will cost you much less and if the commercial really good, it will get around!!!
If CBS rejected your ad, which you already shot, put it out on a web e.i youtube, google video or on your site.
It will cost you much less and if the commercial really good, it will get around!!!
Bob, Can't wait to see the new ads. I just wanted to let you know that picking up Val Thompson to compliment Danica is a great idea. She is an absolute professional and will represent you and your company well. Yesterday I sent you a few trinkets from her Salt Flat experience last year.
Enjoy
Scooter
Enjoy
Scooter
Dear Bob
I just wanted to tell you that I am more than certain that you and Candice will blow the roof off at the Superbowl with your commercial no matter what it is.
And please don't listen to what Clay said about his "coming back" and making Danica the new "Go Daddy" girl. He is nuts. Nobody could ever replace Candice Michelle. She is the best.
Please know from my heart that you have my full support and please tell Candice that I am STILL rooting for her.
All the best and Happy New Year :
Anthony
I just wanted to tell you that I am more than certain that you and Candice will blow the roof off at the Superbowl with your commercial no matter what it is.
And please don't listen to what Clay said about his "coming back" and making Danica the new "Go Daddy" girl. He is nuts. Nobody could ever replace Candice Michelle. She is the best.
Please know from my heart that you have my full support and please tell Candice that I am STILL rooting for her.
All the best and Happy New Year :
Anthony
I'm wondering if there are more original ways to promote GoDaddy other than imposing so-called steamy chicks to do the dirty work? It looks desperate and embarrassing and even though I wish the best for the company there are honestly quite a few of us that are humiliated by the advertising campaigns.
Bob,
I left Go Daddy a few years ago because I didn't want my business associated with the sleazy reputation you seemed to want to project. The idea of busty babes on hot rod hoods is fine for selling cars, but it wasn't a part of any image I wanted to project through my website. I'm not an oversexed teenager. So, I left.
But now I'm back. I tried "One" of your competitors who was all business and obviously very good at what they are doing. They offer more for less than Go Daddy, but I got frustrated with the customer experience and the nagging realization that my dollars were essentially feeding German banks rather than American ones. Bob Parsons is an American success story, and I really admire the all-American part of Go Daddy. I came back mostly because I wanted to feel good about supporting a truly American, and privately-owned company. There simply was no other viable option for my domain registration.
So, I am glad to be a Go Daddy customer again, but I'm still not happy with the associated image issues. Whether or not the ads are "offensive" is a judgment call. But I don't think there's much argument that they are purposefully puerile and, yes, sleazy, even if in an obviously tongue-in-cheek kind of way. It's not an image I want my business to be associated with, and yet I have no choice, other than avoiding any of your online services that include the Go Daddy logo. You are my domain registrar, but I recently decided to use other services for some things Go Daddy offers a good solution for, simply because I don't want what I do online associated by logo with your reputation for sleazy advertising.
Here's what I think. I think you should make Danica your new Go Daddy girl for national ads, even on the Super Bowl. There is nothing pretentious or put on about her incredible natural appeal, and she exudes a charm and beauty without controversy that makes Go Daddy look good. Candice can still be good for other selected markets, but don't you think it's time to let your national ads "grow up" a little? Candice is good at what she does, and viewers will certainly remember Go Daddy, but the words "professional" and "quality" about Go Daddy don't come to mind when I see her ads. Danica, though, with all she is and stands for, is a perfect pitchwoman for the future of Go Daddy. She is the female equivalent of the "All American" image and character that you give to Go Daddy. Give her a bigger role that just eye-candy. She doesn't need to be on a hot rod hood to get attention—she's driving it! And she can drive Go Daddy profits if you will give her the pole position. What a great decision to bring her on board! Just my opinion.
I left Go Daddy a few years ago because I didn't want my business associated with the sleazy reputation you seemed to want to project. The idea of busty babes on hot rod hoods is fine for selling cars, but it wasn't a part of any image I wanted to project through my website. I'm not an oversexed teenager. So, I left.
But now I'm back. I tried "One" of your competitors who was all business and obviously very good at what they are doing. They offer more for less than Go Daddy, but I got frustrated with the customer experience and the nagging realization that my dollars were essentially feeding German banks rather than American ones. Bob Parsons is an American success story, and I really admire the all-American part of Go Daddy. I came back mostly because I wanted to feel good about supporting a truly American, and privately-owned company. There simply was no other viable option for my domain registration.
So, I am glad to be a Go Daddy customer again, but I'm still not happy with the associated image issues. Whether or not the ads are "offensive" is a judgment call. But I don't think there's much argument that they are purposefully puerile and, yes, sleazy, even if in an obviously tongue-in-cheek kind of way. It's not an image I want my business to be associated with, and yet I have no choice, other than avoiding any of your online services that include the Go Daddy logo. You are my domain registrar, but I recently decided to use other services for some things Go Daddy offers a good solution for, simply because I don't want what I do online associated by logo with your reputation for sleazy advertising.
Here's what I think. I think you should make Danica your new Go Daddy girl for national ads, even on the Super Bowl. There is nothing pretentious or put on about her incredible natural appeal, and she exudes a charm and beauty without controversy that makes Go Daddy look good. Candice can still be good for other selected markets, but don't you think it's time to let your national ads "grow up" a little? Candice is good at what she does, and viewers will certainly remember Go Daddy, but the words "professional" and "quality" about Go Daddy don't come to mind when I see her ads. Danica, though, with all she is and stands for, is a perfect pitchwoman for the future of Go Daddy. She is the female equivalent of the "All American" image and character that you give to Go Daddy. Give her a bigger role that just eye-candy. She doesn't need to be on a hot rod hood to get attention—she's driving it! And she can drive Go Daddy profits if you will give her the pole position. What a great decision to bring her on board! Just my opinion.
Well said Clay but to toss in my 3 cents....
I am running a small division of a 100% "USA Made" factory/company and the appeal to those that find out about us seems to be working and that along with our Jeans is enough for the smaller than I would like customer base. Here is the issue, my Big Boss wants to keep it "clean" or more lets say just "Promote it "Straight forward not try and sign up Larry the Cable Guy or someone to expose the product on stage create some "Buzz" on TV and the like. Now, I run lots of Google and Yahoo ads with Key words like Made in USA, American Jeans, Texas Brands, Big Mens, Mens Jeans, Cowboy Cut, etc and Bid up big money just to get on the page with every other Tom, Dick and Jean brand, retail store or online store website and not much happens from these ads or search rankings.. the space is full of "Straight Plays" (Product, price, quality you know what I mean)
I also have quite a few little websites and lots of domains that as a hobby (investment?) I use to drive traffic to Parked Domains and offer for resell etc. During the superbowl last year my traffic on many of my sites tripled due to just various posts and search hits on blogs that might mention GoDaddy, Candice, Bikini Joe's.
More current, I happen to control a few domanis like http://MissUSASwimwear.com and http://JameBrowns.com and during the last few weeks with the press covering these areas and level of interest in the topics my traffic was way up on these sites. I don't like seeing Trump all over TV pretending he hates Rosie O and I really loved James Brown and thats why I have a site showing a bit of his history and information, it was a very sad time for musicans and XMusicans like myself that got into music when we were young because of his music. But this just seems to be how it works in todays world. I spoke to an Ad guy the other day and he said he started as an Ad Agency and now has become 90% a PR firm...That my friends is what I see Bob doing. Cost effective marketing, it takes a lot of NEW CUSTOMERS to stay out front of any business. As good as the customer service and control panels work at GoDaddy...CNN and FOX won't be looking to cover it.
I am running a small division of a 100% "USA Made" factory/company and the appeal to those that find out about us seems to be working and that along with our Jeans is enough for the smaller than I would like customer base. Here is the issue, my Big Boss wants to keep it "clean" or more lets say just "Promote it "Straight forward not try and sign up Larry the Cable Guy or someone to expose the product on stage create some "Buzz" on TV and the like. Now, I run lots of Google and Yahoo ads with Key words like Made in USA, American Jeans, Texas Brands, Big Mens, Mens Jeans, Cowboy Cut, etc and Bid up big money just to get on the page with every other Tom, Dick and Jean brand, retail store or online store website and not much happens from these ads or search rankings.. the space is full of "Straight Plays" (Product, price, quality you know what I mean)
I also have quite a few little websites and lots of domains that as a hobby (investment?) I use to drive traffic to Parked Domains and offer for resell etc. During the superbowl last year my traffic on many of my sites tripled due to just various posts and search hits on blogs that might mention GoDaddy, Candice, Bikini Joe's.
More current, I happen to control a few domanis like http://MissUSASwimwear.com and http://JameBrowns.com and during the last few weeks with the press covering these areas and level of interest in the topics my traffic was way up on these sites. I don't like seeing Trump all over TV pretending he hates Rosie O and I really loved James Brown and thats why I have a site showing a bit of his history and information, it was a very sad time for musicans and XMusicans like myself that got into music when we were young because of his music. But this just seems to be how it works in todays world. I spoke to an Ad guy the other day and he said he started as an Ad Agency and now has become 90% a PR firm...That my friends is what I see Bob doing. Cost effective marketing, it takes a lot of NEW CUSTOMERS to stay out front of any business. As good as the customer service and control panels work at GoDaddy...CNN and FOX won't be looking to cover it.
I thought of you yesterday while watching the Giants/Eagles game on Fox. It was during a commercial break when I was reminded that I should call a doctor if my erection lasts more than four hours after taking Cialis.
No one has room to complain about these ads: not CBS, not the NFL. I look forward to seeing what was rejected once you make it or them available.
No one has room to complain about these ads: not CBS, not the NFL. I look forward to seeing what was rejected once you make it or them available.
Hi Bob,
I was just reading your blog and watched your interview clip. Did you work at the Bethlehem Steel mill in Bethlehem PA or did you work at another location. The Bethlehem Steel property is less than a mile from my house. It's a small world!
Chris
I was just reading your blog and watched your interview clip. Did you work at the Bethlehem Steel mill in Bethlehem PA or did you work at another location. The Bethlehem Steel property is less than a mile from my house. It's a small world!
Chris
Start your own TV Network and show the games online. then you can air your own ads and sell advertising that airs on TV and the internet shows.
SIMPLE ...
PS.. might try teaming up with Oprah .. her network is
Harpo Studios .. back in chicago!
SIMPLE ...
PS.. might try teaming up with Oprah .. her network is
Harpo Studios .. back in chicago!
Mr. Parsons:
Listening to your last podcast I realized you were on The Big Idea. I was upset because I missed the show. Thanks for putting up a link to your interview so we can watch it. Pretty cool showing up wearing the motorcycle jacket. I noticed somewhere that you have a replica of the Mad Max Jeep! Since they were talking about tuff guys in business that would have been cool to show a clip of you riding in the Jeep!
I too recently had a pleasant experience with your customer support team. I can not think of another company I've done business with that had customer support at the Go Daddy level.
Listening to your last podcast I realized you were on The Big Idea. I was upset because I missed the show. Thanks for putting up a link to your interview so we can watch it. Pretty cool showing up wearing the motorcycle jacket. I noticed somewhere that you have a replica of the Mad Max Jeep! Since they were talking about tuff guys in business that would have been cool to show a clip of you riding in the Jeep!
I too recently had a pleasant experience with your customer support team. I can not think of another company I've done business with that had customer support at the Go Daddy level.
Would you ever consider spending some of your passion helping build, serve and uplift others? There are so many opportunites to choose from, so many in need. You are a great person that could help the helpless and the needy, and help find a way to make a significant difference. As you participate in selfless service, you might find an even higher passion than the one you now have, experiencing something on a completely different level. Would you ever consider trying something different like this?
We have a very aggressive philanthropic program at GoDaddy.
Appreciate your post,
Bob