Whats the blog tool you are using for this your very own page and is it available as a current customer?
I appreciate you look after your own with constant discounts and thats why I use godaddy. After listening to radio godaddy for a while now I feel I can also relate to you as an individual, no messing and not PC just the way I like it.
I hope the rest of the corporate world come round soon to this way of doing business. Im hoping they all just might read this!
I actually use a modified version of Serendipity that has a horiffic user interface. My customers would hang me if I made it available to them. In the not to distant future I plan on switching to our Quick Blog Tool.
I thought most of the commercials just weren't done very well (sorry, Bob). However, I LOVED the window-washer one it was very sexy and very funny! And the ad that actually got approved was pretty good too.
I think that the most brilliant marketing idea by far was the simple placeholder that said "See what tv won't let us show you at www.godaddy.com." You would have gotten a LOT of traffic from that. Really a shame that they wouldn't air it.
Another thing I don't understand anyone complaining that they don't like what's on TV because TV is 100% optional. People can ALWAYS turn it off. If the ads are what bothers someone, they can do what I do I mute the ads and go pet my cat or something for 3 minutes. And if they really find too much of TV offensive, they should accept that they're just not the target audience for most of the shows & ads and go find some form of entertainment for which they are. That's what I do... I read books and rent movies because almost nothing on TV appeals to me. It's not a big deal.
GoDaddy's internet-based business product is superior. The product is so good, in fact, that it never would have occurred to me that the business might be being run by a team of sexually-distracted, testosterone-charged, "let's-blow-our-advertising-budget-focusing-on-our-own-lustfulness-and- call-it-professionalism" sex-junkies.
If the GoDaddy team were to apply the same professionalism to building and producing a quality TV commercial, as they applied to creating their superior-quality business products, there wouldn't be all this hoopla surrounding whether their multi-million-dollar commercial was a mistake or not. (Maybe all the hoopla was their intended goal anyhow. If it was, maybe they DID get their money's worth from the TV commercial, after all.)
Why not leave the egos and personal libidos out of creating and producing the mega-budget TV commercial, and leave it to a team of professionals better qualified to "put GoDaddy's best face forward?"
"What WAS their objective in spending all that advertising money, anyhow?" Was it to maximize the dollar value of the company's bottom line? Or was it to seize the opportunity to fulfill the lustful needs of the male members of the GoDaddy management by publicly displaying evidence of their testosterone-driven lives?" "GoDaddy-Esque"?
From my perspective, it looks like the commercials' alleged goal of fortifying the company's financial bottom line took a back seat to the male staff members' preference for making a public display of their own libidos. (I have to echo the question asked by so many others: "Was that the best creative effort you could come up with?" The low quality of the commercial does suggest that the it was produced in-house. "Was doing the commercial yourselves so very important that you were willing to sacrifice quality and professionalism for the ego gratification of being able to say, "We did it ourselves?"
What was supposed to be an investment in the company's financial bottom line, turned out, in my opinion, to be four-million-dollars worth of public foreplay with mixed and questionable results.
Question: Will GoDaddy's choice to produce a multi-million-dollar series of trashy TV commercials send me off and running to the nearest competitor in an attempt to teach GoDaddy a financial lesson? Not on your life. GoDaddy has a vast array of quality products that I use, value, benefit from, and enjoy. Besides, it would be too inconvenient for me to pull up stakes and set up camp somewhere else. Just because GoDaddy's leadership made the choice to "blow their advertising budget" on what I consider to be a display of their erotic-pleasure needs instead of on an ad (or series of ads) that would build and fortify the professional image that I would like for GoDaddy to have. (After all, who am I? I'm just one loyal customer out of maybe hundreds of thousands.) Maybe GoDaddy can afford the luxury of not maximizing the value of their advertising dollar.
It's so easy to exaggerate anything isn't it? And in this case you exaggerate the content of our commercials to the point where I wonder if it makes sense for me to even reply.
Our commercials are not sexual even close to what you suggest. You need to step back and lighten up. I think you could use a good chuckle. Life's short my friend.
Godaddy-esque..... think about what that actually means. What concept are you trying to portray with this phrase that no other word or phrase could capture?
Saw your ads. None of them goes even partially as far as ABC's Desperate Housewives, some episodes of Lost, or many other of their primetime programming.
I would have absolutely no objection to any of your rejected ads (I liked them all except for the cake) if your audience was all adults. I find them amusing and eye catching. My problem with the ads is that lots of kids watch the super bowl. The rejected ads are too edgy for kids. I think it would be irresponsible to air them.
This might be the case if kids looked at them liked adults looked at them but they simply do not. Kids are not interested in things that adults are interested in. They tune out Candice. For example in the window washer ad, they pay no attention to candice washing the window and pay attention only to the remote control device which they think is cool.
Are you sure they are fake? I am not so sure. If she would take that shirt off we could probably tell for sure. Bob, can you help us out with this one? Do they feel real?
Claudia - do you think the ad would be ok if her boobs were natural? Or if Candice were a big, fat slob?
I saw the ads you have submitted and I understand the need to make these very special ads provocative. However, they lack imagination. Are you telling us with all the good talented people out there this is the best you can come up with?
They are terrible!
May I suggest the next year you make it a contest to see who can come up with the best ad campaign..
Bob, I didn't watch the 2005 superbowl. But today I was reading about GoDaddy.com's 2005 superbowl ad, and watched it online. I don't agree with censorship, but I also think users should have the right to choose NOT to be bombarded by unwanted sexual imagery. In other words, if I don't want to be exposed to sexually-oriented commercials, I should be able to watch a football game without having my sexuality visually stimulated. I personally don't want to ignore the words of the most influential person of all time, who said, Whoever looks at a woman lustfully is already committing adultery with her in his heart. I think we all need to take serious steps to reduce the number of painfully-ended marriages we see in Western culture, and that means addressing the underlying philosophies that contribute to them, foremost being the idea propagated by Anton LaVey, author of the Satanic Bible, of Do what thou wilt shall be the whole of the law. We need to responsibly understand that self-centered lifestyles without boundaries don't benefit society. None of us like boundaries, but we'd all admit we're glad that the law doesn't let someone drive down the wrong side of the freeway at 70mph just because they feel like it and wanted a little excitement; catastrophe would result. And unless absolute moral boundaries are used to judge society's actions, then the society itself becomes absolute. This becomes a problem when society determines that you are no longer a member and therefore not privy to the rights afforded to members of that society - life, liberty, and the pursuit of happiness for Americans. America has already decided that unborn children are not members of its society, and are therefore not entitled to these rights. What will happen in 50 yrs when troublesome Christians such as myself are determined by the majority to no longer be members? It will happen, because each successive generation is getting further and further away from moral absolutes, and therefore what becomes morally acceptable will change as society and its prevailing attitudes change.
So don't worry about your commercials. Just wait, and in 5 years what is risque today will be the norm. In the meantime, the only power of influence I possess is to vote with my checkbook. And as a result, I am no longer a GoDaddy.com customer.
Unbelievable on a few levels. Those ads are so shockingly not offending that I can't understand how anyone could make a valid argument for having them banned.
As an a huge GoDaddy supporter and former Marine with a Film/TV production degree, I can't believe those submissions were the absolute BEST that you could come up with.
I know you in-housed your production this year, and the production quality isn't terrible, but it's not great. I wouldn't be suprised if they were rejected for that reason. The digital quality is just bad. It costs a lot more to shoot on film, but it looks a hell of a lot better and may be worth it for a several million dollar investment.
Also, the creativeness, for lack of a better word - sucks. Sampling your past work? Terrible. A commercial talking about last years commercial? Jeeezus. It's just painful man. It's the equivelent of Brittany Spears putting out a greatest hit album (she did - it bombed). I think GoDaddy may be trying about 1,000 times too hard. And it shows. Unless you always intedned to never spend the 2 million and just get publicity form having the ads rejected. If that's the case, then you are a genius.
Read where Coke's ad is being demanded to be changed or dropped - not by ABC, but by a representative of the 3 million truckers on the roads. I'd hate to have to go through THAT with an ad! http://adage.com/news.cms?newsId=47722
Best of luck with the ad - can't wait to see the outcome!!
I'm disappointed you continue to feel the need to cheapen your company with these trashy ads. I've sent a couple of e-mails to you and your company asking you to show some class, but I've received no response.
For many years I've recommended GoDaddy to my clients and friends. That has come to an end and I will be moving all of my domains to a company that displays better taste and proper family values.
I realize I'm a small company and will have little effect on your bottom line, but I've already started the ball rolling, asking my clients and friends to stop using GoDaddy and to also spread the word to their clients and friends to do the same.
What a waste of money. Too bad you didn't call me in to put together a few commercials that actually benefited your company.
I thought out of all the commercials you have, the kissing booth was the best. The old man that you used in last year's ad should be a common house hold name, he is in my house. Hope to have an update on the super bowl soon.
The reason these ads are getting denied is simple, they all refer to either last years commercial, or they make fun of a religion. It is not to hard to figure out why. The network will not allow any reference to last year at all, and if the 14th ad is the same way, then we will be seing that only on the web as well...
For me, in the Netherlands, this seems like something from an alien world. Is this the U.S. in 2006? Unbelievable. I am a woman of 59, I grew up in those roaring sixties, and the ads I saw are decent, just a bit teasing, with a beautiful girl, what is wrong with you folks out there?
I think the last ad was actually funny and sexy in an appropriate way (which almost sounds like a contradiction in terms, I know...). In any case, it's far better than many of the ads that Go Daddy has produced in the past, which used played-out cliches and low production values, which made the commercials boring and pointless; the exceptions being the Caterer and a couple of the ones where Candace talked with potential customers about the benefits of putting a site online - Paparazzi and Biker come to mind.
Compared to the other filmed options presented for the Super Bowl, I'd easily choose the final one we've seen here, #13 in the attempts listed at the time of this post.
Only issue I had, if any at all, was the reaction shot at the end of the commercial. It felt disjointed compared to the rest of the commercial, and it indicated something happened that probably didn't. It breaks the comical vibe that otherwise made the commercial hilarious and memorable.
Kudos to Go Daddy's ad team for showing they've got the potential that could make killer ads like "Kissing Booth". It had the right mix of comedy, characterization, and envelope pushing that would make me remember the commercial, without crossing into the boring, the played out, or the 18-180 Male Demographic attention grabbing cliches.
But what's with that name? "Kissing Booth"? PLEASE tell me they just were stuck for a name...
I have been reading your articles and you are a "brainstorm " like the "milliondollar pixel guy!Bob I reckon you have just missed a boatload of sales mate,but you are ok with your improved and targeted ads ,whether you surf bowl or bowl daddy out ,but hey whats in an ad you are doing a great job! To your success and wealth uk new zealand http://www.yahoomillionpixel.com
I am usham ..from nz ..can you take out my url and insert this one pls ..http://www.workhomeemployment.com as the yahoomillion url is no longer active thanks usham
I think its clear you are being singled out, at least as a corporation you can fight it, take joy in this fact and remember us regular folk who have to take it up the brokeback on a regular basis ! am getting my ideas about doing a radio show myself for www.mycambs.com ( a godaddy hosted site ) over ip as an amateur thing back here in good old england. We also have a video section and wonder if we can populate it with some of your flv files? can I get your permission????
related link http://www.mycambs.com/modules.php?name=tv
keep up the good fight, looking forward to the superbowl and that ad, sending good vibes
I'm catching up again, now that I find the actual Superbowl Ads URL-link (I'd reviewed the other ads).
Till I do catch up, I'll add a note on the old carwash scene:
I thought it needed a monolog of the guy in the car thinking (V.O. sing-song) "Ooh-Baby-if-you-want-tonight-dot-com ... About-dinner-for-just-two-dot-us ... I-want-your-number-in-my-pad-dot-net ... Bet-she's-taken-already-dot-Org ..."-or better-then the truck driver thinks (V.O.) "Mah-li'l-doggy'll-take-alickin-to-ya-dot-gov." ... Kind of geeky-cheeky fun.
Ray.
#21 Mr. Raymond Kenneth Petry (Lanth.US) on Feb 1 2006, 23:44 Reply
Bob, Love the blog and the shows, Here is an idea that I think you might want to consider just in case everything else from the All Bull Crap channel bigots fails. HALF-TIMECOMMERCIAL.COM and then flog the radio this week with commercials for the "window washer " un-edited version so that instead of everyone watching the Half time show they go to the internet to watch the video and maybe something special that gets released for this time slot only. I think it would serve them well to find out millions went to the internet to see a commercial that should have made the cut. And the radio broadcast would be a whole lot cheaper and cover millions. Just my 2 cents on a back up plan.
#22 advancedlender (askme) on Feb 1 2006, 22:41 Reply
Mr. Parsons,
It is my belief that the Anti Bob Channel (ABC) is just ignorant & missing a great oppertunity to do business.
I love godaddy. I currently have 58 domains registered here. I listen to the radio show & participate in the chat.
I have nothing but respect for you & say Let ABC continue to be ignorant.
I just don't get it. Years ago we had shows like Hee-Haw, Laugh In and MASH and the sexual innuendo was hysterical. Now a days we have Hip-Hop porno and Paris Hilton.
As I just finished watching the Kissing Booth episode I think this was a fantastic sequel to your first commercial.
I just don't understand what crawled up ABC's ass and died, Kissing Booth was by far the best one out of the pack that I watched and it doesn't even come close to being offending or sexually explicit.
I think it is time we start a GoDaddy revolution and take back our lives!
Bob, you could probably put nothing but a fully clothed puppy on a commercial and it would get rejected. I think they had their minds made up right after your first commercial aired last year.
If nothing else Bob, this has been entertaining to watch and I appreciate your updates. I did get a chuckle out of your tactful "It appears that we are being singled out" ... well DUHHHHH ... just imagine if Janet Jackson was auditioning for the half time show!
Good luck and hope to NOT see your ad here, but on Super Bowl Sunday for the first time!
P.S. Maybe I have missed it, but what does Candice think about this whole thing?
The NFL are a bunch of corporate hypocrites that want their cake and have the audacity to want to eat it too. Their only objective is to make more money by trying to have football appeal to the whole family. I seem to remember a certain other adult activity (actually this was a place called "Vegas" that attempted the same thing; A Vegas which would be fun for the whole family. Not only was it a bad idea, that idea is being scrapped and the Vegas of old (not the mafia Vegas that was the purest form of fun an adult could have) but a Vegas without children is coming back. In short, football is about men knocking the snot out of other men and tail. Period. If the old adage about just being your true self holds true for the individual, it has even more broad reaching implications here. Football...just be who you are...pizza, beer and pussy. Enough said.
I hope your commercial get's approved, it would be a shame if it didn't. Anyway to help get you through this, I just bought three domains, and renewed one.